Type used for the show Spongebob Squarepants
Nickelodeon 1999- 2015
The type used for the show Spongebob Squarepants is similar to what we looked at in class in Disney World's Enchanted Tiki Room and Trader Vic's. The culture of these places is made up to appeal to Americans, with a mix of Hawaiian, Polynesian, and Pacific Island influences. This style is attractive to people to give a tropical and beachy feel, yet it is not realistic. Spongebob uses this same idea with the creation of the fictional underwater town of Bikini Bottom that features graphics of Hawaiian flowers, Tiki designs, and typefaces that resemble what it used in the Enchanted Tiki Room.
Pendleton Sportswear
October 1959
found on Pinterest
This advertisement for Pendleton Sportswear from 1959 is similar to the Ohrbach's department store advertisements that we looked at in class this week. Both advertisements are image based- so the large block of text is necessary to read to get the complete information of what is being advertised. Here, the three women wearing the Pendleton Slim Jim skirts and sweaters represent high culture fashion, but shows that it is affordable for middle class women, just as the Ohrbach ad with the cat reveals. Also, there is this idea of competition and social status based upon fashion that is seen in both. The Ohrbach ad has the cat gossiping about other women and the same idea is portrayed here with the women laughing, linking arms, and seeming confident and above those who aren't wearing Pendleton Sportswear.
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